Press Release Writing

Press Release Writing for Tech Startups

Drive media attention and industry recognition with expert press release writing for tech startups. Mitchell Communications specializes in transforming breakthrough ideas, product launches, funding events, and strategic partnerships into headlines that matter, using proven best practices tailored for technology innovators.

Why Press Release Writing Matters for Tech Startups

A well-crafted press release delivers your startup’s story directly to journalists, analysts, investors, and customers. It’s the critical tool for announcing big moments: product launches, funding rounds, major hires, and market expansions. Press release writing for tech startups requires clear, engaging storytelling, technical accuracy, and precise formatting, so your news stands out in a crowded media landscape.

  • Build brand credibility and trust with third-party media validation

  • Enhance SEO and online discoverability for key announcements

  • Attract investors, partners, and clients with concise, compelling messages

What Defines Effective Press Releases for Tech Startups

  • Attention-Grabbing Headlines: Start with a clear, innovative headline—10 to 15 words highlighting your company, product, and why it matters now.

  • Industry-Relevant Lead Paragraph: Immediately answer the key questions (who, what, when, where, why) and connect your news to larger tech trends or current market needs.

  • Technical and Business Clarity: Highlight what makes your technology unique with tangible specs, data-driven proof points, and plain-language explanations.

  • Compelling Data and Quotes: Use specific milestones, funding amounts, market growth stats, and authentic quotes from founders, CTOs, or investors.

  • Visual Elements: Support your story with product screenshots, infographics, demo videos, or workflow diagrams for maximum media engagement.

  • SEO Optimization: Include targeted keywords, clear subheadings, links, and media-friendly language for enhanced visibility online.

  • Boilerplate and Contacts: Close with a concise company boilerplate (background info), followed by clear, accessible contact details for media inquiries.

Press Release Process for Tech Startups

  • Consultative briefing to define your news angle and target audience

  • Drafting press releases in strict AP style, ready for immediate publication

  • Review and proofing for accuracy, clarity, and impact

  • Strategic timing around industry events, funding news cycles, and market launches

  • Distribution to curated media lists, industry wires, and niche tech platforms for maximum reach

Common Pitfalls to Avoid

  • Overusing jargon without plain explanations

  • Omitting clear calls to action or contact details

  • Poor timing alongside major industry news cycles

  • Forgetting to tailor language for both technical and non-technical audiences

Mitchell Communications Press Release Advantage

  • Decades of expertise writing for startups in SaaS, fintech, AI, healthtech, and beyond

  • Relationships with top-tier tech journalists and specialized media platforms

  • Proven results: headlines in TechCrunch, VentureBeat, WIRED, BBC, and more

Transform your next milestone into a media moment. Start with expert press release writing for tech startups, and let your story travel further.