Media relations training course

I provide a comprehensive media relations training course to junior team members in PR agencies to help develop their pitching expertise and improve their overall understanding of key elements of media relations.

The training is primarily targeted at new graduates, execs, and account managers – i.e., those with zero to four years’ experience.

Example sessions include the following:

  • How to build your network and influence journalists

  • Pitching to win – pro tips for selling in a story 

  • Building the ultimate media list 

  • CEO profiling

  • Clients and media interviews 

  • Broadcast interviews – tips, tricks, dos, and don’ts 

  • News hijacking – an overview and best practice 

  • Writing an impactful press release 

  • POVs and bylines - how, why, and when 

  • Data stories - what’s needed  

What's included in each session

•

What's included in each session •

What’s included in each session:  

  • Bespoke and tailored deck for your audience type and agency focus

  • Additional research on any areas you would like me to zone in on 

  • Fielding follow-up questions from the team post-session 

  • Travel to and from the session (should you wish for it to be in person) 

For more information on pricing, please get in touch.